Great Waters is a non-profit annual performance festival in Wolfeboro, NH that presents a seasonal concert and entertainment series, "from choral to comedy, A cappella to folk." Originally hired to provide fundraising materials for a $1 million capital campaign, we've since been retained to provide all graphic design for their 2022 season.
Great Waters has evolved in the three years that they've been a client. They initially had a style guide that dictated a modest color palette to be used in the capital campaign, which we followed. They quickly determined that, although those muted colors conveyed the seriousness of their fundraising efforts, a more lively palette would be necessary for every day marketing collateral. They asked that we present them with a new option using the Wolfeboro sunsets as inspiration while keeping their traditional "GW blues" (navy and lighter blue). With several rounds of input from the client, we brought in a salmon, yellow, and light green, which are now used as needed to convey a summertime feel.
Over the course of three years, I've created: a fundraising suite of materials, invitations, notecards, road signs, banners, ads, table top cards, brochures, flyers, stickers, envelopes, letterhead, and a pocket folder. The following are some examples of these.
Case for Support
Summer Schedule Brochure
Summer Schedule Poster
Show banner
